Dead barbie movie#

But the real secret to Barbie’s potential box office success has less to do with pink products than its subject and intended audience: Very few movies manage to cater to women without condescending to them. Mattel has partnered with brands ranging from Bloomingdale’s to Ruggable to Pinkberry to roll out Barbiecore clothing, home decor, and even frozen yogurt. You cannot cross a street in New York, London, or Sydney without spotting a bus or billboard with Robbie’s face. It’s safe to attribute some of Barbie’s anticipated success to an onslaught of marketing from Mattel and Warner Bros. Nolan has an excellent record at the box office, but given this particular film’s three-hour runtime and R-rating, the idea that Barbie will come out on top has firmly taken hold. Meanwhile, Oppenheimer is still tracking in the $40 million range-a robust total for an adult drama in 2023. But now initial estimates of a $45 million opening weekend have nearly doubled.

Dead barbie movie#

There aren’t too many movies like it: Its protagonist has major name recognition but isn’t part of an existing franchise the movie is a big-budget spectacle from a director who has, until recently, delivered smaller, thoughtful films about women’s inner lives big-budget movies with a primarily female cast don’t come around that often.

For months prognosticators have struggled to figure out how much Barbie might earn. Read More: The 30 Most Anticipated Movies of Summer 2023Īll the chatter could be a sign of life for Hollywood as the usual subjects that buoy the box office-superheroes ( The Flash), fast cars ( Fast X), and animation ( Elemental)-have fallen short of their projected profits.